A particular Fire Kills PSA from the UK, circa 2008, contained a screamer


The ad is shot home video style. It depicts a sleeping man with a cigar in-between his fingers. He's on a couch and was watching television. The camera focuses on the cigar, which has part of it sagging, threatening to fall off. Just as it does, the video cuts to a flaming skull zooming into the screen and screaming (the same scream from such screamers like The Maze) before fading to the message.

Fire kills1

The Fire Kills logo, seen at the end of every ad.


WARNING: The following video contains a screamer.

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